OBS + native tools
Free software / your existing process
Who it serves well: Creators happy to select and finish their own moments.
Work that remains: You coordinate the chosen tools and judge what is worth posting.
Reviewed 2026-09-08. Observed facts are attributed; derived figures show their inputs. Planning assumptions express judgement. Proposed direction describes what TurboKast could become.
TAM means the full market for a customer job; SAM is the part a product and its support could serve. This presentation models only a future English-language OBS workflow within a Twitch-based cohort. It does not estimate an all-creator TAM or today’s obtainable market share.
July 2026: 501,100 Affiliate channels + 22,000 Partner channels = 523,100 channels, worldwide and English-language. Population ↗ Method ↗
Planning assumption: 80% as many independent operations as channels, allowing for one owner or organisation buying for multiple channels. This implies 1.25 channels per operation on average; it is not an observed ownership rate.
Qualification assumptions of 2%, 5%, 10% jointly cover OBS use, a recurring repurposing job, independent buying authority, sufficient budget and fit beyond existing tools. They include regular repurposers and repeatedly frustrated creators; no separate adoption or willingness-to-pay survey is being multiplied into the population.
523,100 × 0.8 × qualified share × annual spend = annual addressable revenue
The qualification range is deliberately broad because the joint share is unmeasured. Annual spend of £120, £240, £480 represents a modest software allowance for a proposed workflow product, not measured affordability or a TurboKast quote. Competitor offers provide category context, not proof of willingness to buy.
The operation factor is also uncertain: changing it rescales every cell proportionally. Qualification and spend remain independent. Bounds are scenarios, not confidence intervals. Revenue assumes a full year at the selected spend and excludes tax; no acquisition timing, churn or profit is modelled.
This monthly cohort is not annual unique creators. Do not add months or overlapping YouTube/Kick accounts. Monetisation status is a practical population filter, not an income threshold. English language is not UK geography. Non-Affiliates and creators without Twitch may also have the job; they are outside this model, not assumed worthless.
Streaming-only illustration: £0.005/ingest minute + £0.08/outgoing decimal GB, at 6 Mbps to 2 destinations. No transcoding assumed. Multiply by destination count for delivered data, not ingest time. Published rates ↗
| Hours | Minutes | GB out | Streaming | Data | Total |
|---|---|---|---|---|---|
| 20 | 1200 | 108.0 | £6.00 | £8.64 | £14.64 |
| 40 | 2400 | 216.0 | £12.00 | £17.28 | £29.28 |
| 80 | 4800 | 432.0 | £24.00 | £34.56 | £58.56 |
GB = hours × 3,600 × Mbps ÷ 8 ÷ 1,000 × destinations
Below £5/month the entire charge is waived; at or above it the full bill applies, not just the excess. Processing, storage, other services and tax are excluded. Clipper compute is listed at £0.040/minute but labelled Coming in v1.1. Its compute time is not necessarily the broadcast duration. No complete future clipping-workflow quote is established.
These streaming-only bills must not be ranked against a competitor’s broader subscription. GBP and USD are kept separate; no exchange rate, realised revenue, savings or margin is inferred. Higher bitrate, more destinations and longer use raise costs.
Representative alternatives, not an exhaustive market map or comparative benchmark. Manual selection can offer excellent editorial control. This review does not establish that TurboKast is more reliable, produces better clips or costs less.
Supports: Sizing input: 501.1k active Affiliate channels and 22k active Partner channels.
Scope: Rounded estimates of channels active in one month. English broadcast language, worldwide; not unique people, UK residents, buying operations or annual unique creators. July retained as an explicit dated snapshot, not labelled latest.
Back to evidence index ↑Supports: Twitch API sampled every five minutes; informs population limitations.
Scope: Accurate tracking described for all Partners, Affiliates with 3+ viewers and other channels with more than 10. Small channels are incompletely tracked. Status is not evidence of income or purchasing intent.
Back to evidence index ↑Supports: Clipping chart: 50% overall had a clip after a stream; 85% among Auto Clips users. Native tools are improving.
Scope: Self-reported platform figures; sample sizes, dates and cohort selection undisclosed. User-group comparison, not random assignment or evidence of causation. Announcement described Auto Clips moving towards beta.
Back to evidence index ↑Supports: Over 30% of daily logged-in viewers watched live content on average; announced automated live highlights for Shorts.
Scope: Audience share, not creators or software buyers. Includes live content beyond gaming. Announcement does not prove universal availability or unmet paid demand.
Back to evidence index ↑Supports: Native portrait clip editing and direct sharing to social platforms are alternatives to an external workflow.
Scope: Feature announcement, not adoption data. Current help centre was script-only in the research fetch; exact present-day caption controls are therefore not asserted here.
Back to evidence index ↑Supports: OBS can send multiple outputs using Aitum’s free plugin; a paid cloud relay is optional.
Scope: Author-maintained community resource, not an OBS core feature. Local outputs require upload capacity; free software does not eliminate hardware or network costs.
Back to evidence index ↑Supports: YouTube can archive streams under 12 hours and recommends local backup.
Scope: Archiving conditions apply; this is not evidence that TurboKast retains full broadcasts.
Back to evidence index ↑Supports: Standard US$19/month for 3 channels; example Clips add-on US$19/month for 50 clips.
Scope: Monthly USD list prices, not realised revenue or willingness to pay. Annual discounts, taxes and checkout terms differ. Studio resolution limits must not be applied to encoder relay.
Back to evidence index ↑Supports: Free plan supports two channels, third-party encoders such as OBS, Studio and multi-chat.
Scope: Read alongside the specific branding FAQ; the general watermark wording does not apply equally to Studio and encoder output.
Back to evidence index ↑Supports: Free OBS/encoder outgoing video is not watermarked. Studio output is; description/social-alert branding can apply.
Scope: Encoder preview and event thumbnails can show a watermark even when the outgoing encoder video does not.
Back to evidence index ↑Supports: Established encoder relay, browser studio, chat and optional Clips with editing and publishing.
Scope: Capability documentation, not comparative quality, reliability or editorial benchmarks.
Back to evidence index ↑Supports: Ultra US$27/month; suite includes Cross Clip and editing products.
Scope: Monthly USD list price. Annual pricing omitted; tool-specific allowances apply. The offer does not establish realised average revenue.
Back to evidence index ↑Supports: Ultra supports OBS/RTMP cloud relay. Free Desktop Dual Output supports one landscape and one portrait destination.
Scope: One upload per format; the free Desktop workflow is different from paid OBS multistreaming.
Back to evidence index ↑Supports: Free 60 credits; Starter US$15/month with 150 credits, editing and posting; Pro US$29/month with scheduler.
Scope: USD monthly pricing; annual Pro equivalent is a different commitment. Free clips have watermark, no editing and expire for export after 3 days. Source imports and scheduling are plan-dependent; credit counts are not quality-adjusted output counts.
Back to evidence index ↑Supports: Alpha OBS-to-Twitch/YouTube distribution, shared chat and early-access clip review/download/YouTube publishing.
Scope: Checked against onboarding, connections, chat, clips LiveViews, PublishTargets and Rust clipper on the access date. YouTube requires valid permissions, quota and eligible vertical clips. Temporary buffer and stored extracted clips exist; no full-broadcast archive promise. Homepage’s blanket ‘never stored or recorded’ wording is inconsistent with clipping.
Back to evidence index ↑Supports: Public calculator: £0.005/streaming minute and £0.08/outgoing decimal GB. Monthly totals below £5 waived; at £5 the whole bill applies.
Scope: Streaming-only example excludes clip processing, storage, other services and tax. Clipper £0.040/compute minute is labelled Coming in v1.1; it is not treated as an available complete clipping quote. No separate storage price or tax treatment was established from this page.
Back to evidence index ↑Supports: Public workflow survey exists; a feedback channel for product direction.
Scope: No publishable aggregate with response count, collection period and recruitment context was available in the records reviewed. Deployment records mention non-test responses; absence of an aggregate does not mean zero responses. Opt-in answers would describe respondents, not the whole market or actual purchases.
Back to evidence index ↑